The Claymore Project
Scotland's Double Edged Marketing Weapon!
Simply put, The Claymore Project is a content management system for Scotland's Tourism Industry.
The key is that you, the operator, are in complete control of the information in it; you update the information in a single database and that information is then fed directly into yours or any number of third party websites automatically.
Easy to update and easy to manage The Claymore Project allows the user complete control of their business information allowing the site visitor to know exactly what's on offer real time.
But driving individual websites is only part of the story. This after all is a double edged sword we're describing...
Here's an overview of how others are using this tool...
Channel Manager Introduced for DMO's
With the increasing use of The Claymore Project database by destination management organisations, product groups, marketing organisations and membership bodies, it has become increasingly clear that new tools were required for group site administrators to manage whose content was appearing on their site.
Find out more about our new Channel Manager function within The Claymore Project database.
Sitebuilder - Building Scotland's Online presence
The most important web presence any tourism business should have is their own website. Sure, third party websites have their place and should remain part of the strategy but your own website is your direct communication with your customer and it must postively you, your product and your offering.
The Claymore Project is now being used by dozens of Scottish accommodation providers to do just this and power their own website with the state-of-the-art SiteBuilder module. Sitebuilder gives the accommodation provider the choice to go for Lite, Standard and Pro depending on the requirements and scale of their own business but ensures that it's almost cost effective.
Even at entry level, Sitebuilder LIte offers superior integration with full management of your content including
- Information on facilities, dining, weddings, meetings
- Integrated information on attractions, golf courses and travel in your area
- Photo gallery and easy image uploads
- Upload PDF menus, business packages and brochures
- Updateable MetaTags for search engines
- Direct tools to manage your Web 2.0 content
- Job Vacancies
- Contact information
- Google Map
- Event Calendar
- Special offers
- Updateable room rates
Sitebuilder Standard and Pro go even further with the same fuinctionality but built around bespoke designs and the ability to add new pages at will.
The functionailty of The Claymore Project makes it perfect for Destination and Product Marketing where multiple users are featured on a single website. Golf Groups such as First in Fife, Golf Tourism Scotland and the recently formed Scotland's West Coast Golf Links all use The Claymore Project to drive the information from their members directly onto the website.
The Ayrshire Food Network brings together an eclectic collection of food related businesses - all using The Claymore Project to update their news and events.
Similarly hotel groups can give access to their hotel managers to manage the content for their own business website and aggregate the information on a group site. Darkstar Scotland have just done exactly this and are continuing to add new businesses seemlessly into the database as they roll them out.
Scotland's For Me!
Scotland's For Me - remember that old marketing strapline of the 80's? - well we're resurecting it with the all new www.scotlandsforme.com website! Primarily set up to test The Claymore Project's capabilities it will from April 22nd go live complete with a whole host of new functions; Web 2.0 is a much used phrase, the new portal site will put the tools into place and integrate information free of charge from currently more than 800 golf courses, accommodation providers and visitor attractions from across Scotland.
Signing up is completely free for the whole of 2009 and you can even put your rooms online. Drop us an email for further information on how you can shout out Scotland's For Me!