Tourism Matters...
A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...
Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...
Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...
TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...
Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...
Tourism Matters News Archive
27-07-2010TripAdvisor Business Listing
Should you, shouldn't you? From a starting point of about £300 many hoteliers are asking whether it's for them. We're no great fans of TripAdvisor/Expedia strategy when it comes to Scottish hotels but if it can add value and drive more direct traffic back to the individuals own website then it may be worth looking at.
An excellent piece of
research from Spanish company Mirai is well worth a ten minute read for the range of opinions vented both in the blog article and by respondents themselves.
Have a look and let us know your conclusions. Is TripAdvisor Business listing for you?
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