There have arguably never been more difficult economic circumstances for accommodation providers across Scotland and the Rest of the UK and Ireland.
At the same time however there have never been more opportunites for the independant operators to develop and market their product and reach an infinitely greater audience than they have ever been able to reach before.
By taking these opportunities, the accommdoation provider, whether they be small B&B, self catering cottage or large country hosue hotel, can match product with visitor and increase their chances of success quite dramatically.
Open Rooms has been developed and designed to help the accommodation provider do that whatever size they are.
Powered fully by The Claymore Project tourism database and content management system (CMS) the suite of Open Rooms websites and online marketing packages for 2012 offer greater functionality and flexibility than ever before with the ability not only to build a website and manage content but to fully integrate your online reservations, your Facebook, Twitter and Blog accounts into your website with no additional work.
We have created three distinct packages for 2012 to ensure that whatever your level of knowledge and ability there is something for you.
The smaller independant operator who has limited experience of Content Management and online reservations but knows that they have to have a professional and easily managed presence online.
They may have a website such as VisitScotland's Web in a Box, or have had a static website designed three or four years ago and now need to improve the ease of use and take control of the content on a more regular bais.
Open Rooms Lite allows for the selection of highly personalised template websites and includes full content management, image galleries, hosting and domain name management, commission free online reservations system and online support.
Open Rooms Lite because it has been designed for simplicity has a fixed structure with eight content managed pages. For those businesses requiring the ability to add multiple pages Open Rooms Plus has that solution.
Find Out More
Perhaps up a level either in "online" confidence or property size, Open Rooms Classic has been built to move things up a gear for the accommodation provider with the main change being the ability to add as many pages as required to the website with an easy to use Drag and Drop facility.
The typical user will know the importance of putting fresh content onto the internet through various distribution channels and may have been using something like VisitScotland's Web in a Box and running their own Facebook page for example but now recognise that they need to increase the integration and functionality and get a lot more out of their direct presence.
Open Rooms Classic can therefore be used to create new and unlimited numbers of pages instantly featuring destination, product or event information. It also includes set up or ammendments to your Google account to ensure best use of Google Local, Blogger, You Tube, Analytics and other free to use tools and as with all of the Open Rooms packages integrates fully all content from the users own social media accounts.
It can also fully integrate our Bookassist booking engine into the package at a low cost of commission providing a complete solution to your online marketing for 2012.
Find Out More
Aimed at the larger accommodation provider, the more savvy independant online marketer who can see the potential for online sales growth or small multiple hotel operators. Open Rooms Plus incorporates and integrates most of the elements required for the growth and conversion of an online accommodation strategy for an hotel.
Full CMS, bespoke design throughout, integration of all social media feeds, integration of email marketing and if required ecommerce store. Creation and design of complementary blog, YouTube and Facebook pages and full use of Google apps to improve search and analysis and the complete integration of Bookassist's booking engine at a low cost of commission.
Open Rooms Plus is the top of the range all inclusive model but it isn't built for aesthetic purposes alone. "Design without Function is merely decoration" and everything that is built into your Open Rooms Pro website has a clear purpose and that is to convert traffic to business- okay so it'll look good whilst doing it but that comes second!
Find Out More
Who needs a mobile website? Businesses of all sizes.
Having a mobile presence is now being becoming an essential rather than a choice. Maintenance is low and understanding of technology not required. Content is easy to manage and online bookings fed directly from the Bookassist booking engine.
Mobile is the fastest growing method of accessing hotel information online. This is not the future – it is very much the present.
Online activity reports in October 2011, indicated that 25% of leisure travellers use mobile devices to book rooms, and Google reported that 19 % of all hotel searches happen on mobile devices.
It is becoming more and more important that hotels have a relevant workable mobile presence and whilst all of the Open Rooms websites are optimised to perform on mobile devices having a slimmed down version of a hotel website specifically for mobile users makes increasing sense.
Our Open Rooms Mobile MM12 package includes the ground breaking Content Managed Mobile Website with the full power of the Bookassist Booking Engine inbuilt and includes mapping, online booking, image galleries and whatever additional pages and content hotels wish to put on it.